A New Chapter for Luxury Living: Positive Shifts in Geelong, Bellarine & Surf Coast Property: A Director’s Insight

By Josh McDonald, Director of Oslo Property

In recent years, the luxury real estate market across Geelong, the Bellarine Peninsula, and the Surf Coast has earned its place as one of Victoria’s most desirable coastal property corridors. Known for natural beauty, architectural appeal, and lifestyle-driven demand, these regions have long attracted discerning buyers. However, in recent months, the momentum has shifted noticeably in a promising direction.

As interest rates stabilise and consumer confidence grows, luxury buyers are re-entering the market with renewed clarity and purpose. This resurgence is not just a ripple; it’s a tide turning in favour of both prestige sellers and aspirational buyers.

Confidence Rebuilds, Demand Strengthens

The first half of 2025 has revealed encouraging signs across the premium property sector in Greater Geelong, Bellarine, and the Surf Coast. Notably, Geelong’s waterfront and Newtown precincts continue to command strong enquiry rates, particularly for character homes and architectural renovations. Barwon Heads and Ocean Grove have experienced a surge in off-market interest, particularly from Melbourne-based buyers seeking weekend retreats or coastal relocation opportunities. Torquay and Jan Juc are experiencing renewed demand for lifestyle properties near the beach and golf courses aligning perfectly with hybrid working trends.

This positive shift reflects a broader stabilisation in borrowing conditions and a luxury market that is no longer in a holding pattern but actively evolving.

Buyer Engagement: Quality Over Quantity

What’s most notable isn’t just the return of buyer activity; it’s the intentional nature of it. Today’s luxury buyers are more informed, more lifestyle-focused, and increasingly interested in long-term value rather than short-term speculation.

At Oslo Property, we’re seeing an uplift in private inspections, with serious buyers engaging early in campaigns and enquiries from Melbourne and interstate investors, many of whom are rediscovering the appeal of Geelong and the Surf Coast as a high-return lifestyle investment.

The message is clear: while volume may be selective, engagement is deeper, and motivation is stronger.

As the luxury market continues to strengthen, opportunities in Geelong, Bellarine, and the Surf Coast are becoming more defined and more rewarding. Whether you’re considering your next investment, a coastal retreat, or a forever home, now is the time to explore what this revitalised market has to offer.

Oslo Property specialises in curating tailored property experiences for discerning buyers and sellers. With a deep understanding of the local landscape and a reputation for integrity, we are here to guide you through your next chapter confidently and strategically.